Glenlivet: 'Brochure'

Glenlivet tasked us with creating a marketing brochure to introduce their new ad campaign that will be distributed at their annual sales conference. Instead, we proposed they distribute a gift box containing the beautifully crafted ads as well as sample bottle of Glenlivet – for the same production cost as the brochure. The client reported back that it was the "must-get" item of the entire conference.

AGENCY:  TBWA \ Chiat \ Day